This was an exciting project where we used AI to create a unique visual concept, a fusion between a Mammoth and an Orangutan. My role focused on bringing the headline to life through the AI-generated Orangutans and carefully crafted typography that captured the tone we needed to sell the campaign. I was responsible for translating the core idea into impactful visuals through art working and design.

We've already lost 80% of their population due to habitat destruction, illegal hunting, and a changing climate. Borneo Orangutan Survival UK is on a mission to turn things around, but this cause needs widespread action, so we're helping do just that.